The Colour Brown

Colours | Red | Blue | Green | Yellow | Orange | Pink | Purple | Brown | Grey | White | Black

But there are also negative associations, like stupidity, a slow mind, dirt or humiliation. Often it just depends on context or the exact hue, since brown nuances cover a very wide spectrum and each tone can awaken different feelings.

Brown is a tertiary colour, composed mostly of darkened yellow, sometimes red hues, mixed with some green. Many colours - once combined - result in a brown tone. That´s why the colour brown covers a good part of the visible (subtractive) spectrum.

Brown as design colour

Brown is in a quite bad position in the list of favourite colours. I remember when I was in kindergarten, I picked brown as favourite colour - but just because I did not have to share it with others.

Apart from that, we can trigger some lovely, down-to-earth emotions using good colour combinations involving brown. Imagine brown-white, brown-gold, brown-blue-gold... Come to think of it, if you add gold to brown, it indicates high quality, but still cosy at the same time. No other combination works like this. A bit tricky though, because the use of gold in digital media design is limited.

In our case, the colour brown indicates sustainable packaging. Now as a matter of fact, we follow a "green" packaging strategy at Avanova.

Yet, if you manage to pick the right nuance and combination, you can express all the positive aspects. Aromatic, spicy, cuddly, fertility - woody (no dreadful tin sort of things).

Brown also can be used to turn sterile, cold white into a pleasing creamy white hue. Even more and it will be beige.

• The colour brown is steadfast, aromatic, fragrant and sweet
• It refers to mud, dirt and the fertile soil
• Coffee, chocolate, crispy bread
• Wood and woody colours make the home a warm and cosy place (in perfect contrast to white, that's how I love my home)
• Often brown refers to poverty, because dyes were quite expensive in medieval times. Cowls of the Franciscan monks for example were homespun, brownish and simple.
• Brown is ranking quite low on the list of favourite colours
• Yet brown covers pretty much of the (subtractive) spectrum, for most warm colours turn brown when darkened or mixed
• Brown is the classic camouflage colour in the animal kingdom
• Horn jewellery is of course mostly coloured brown

Colours and their meaning - overview

• Colours
• Red
• Blue
• Green
• Yellow
• Orange
• Pink
• Purple
• Brown
• Grey
• White
• Black

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